How effective is it for the Client to invest into advertising of its brand compared to competitors?
How does advertising affect purchasing intentions of the target audience?
How is the advertising assessed? Does it elicit interest to the brand?
How well does the target group memorize the content of each given ad?
How apparent is the link of the advertising with the brand in the target audience perception?
Are the product benefits clear? Are they transferred onto the brand image?
What link is there between ad awareness in the target group and costs for the advertised brand during a particular period of time?

GfK-ATS^® format is periodic surveys of the target group of consumers. The optimal survey frequency is due to the market specifics and financial restrictions of the Client (monthly, once in two months, quarterly, pre and post ad campaign).

Ad campaign performance study

Advertising Tracking System (ATS)

Main goals of GfK ATS® - (1) to assess advertising effect upon the target audience and (2) to consult the client on the optimization of advertising communication

Main goals of GfK ATS^® - (1) to assess advertising effect upon the target audience and
(2) to consult the client on the optimization of advertising communication