Brand image and health study

Target^®Positioning is a tool to analyze and improve positioning of the image of brands and/or companies.

Target^®Positioning pinpoints image benefits (success factors) and drawbacks (barriers) of each studied brand in the competitive environment for different target groups (real buyers and/or potential brand buyers).

Target^®Positioning supplies clients with information on the following questions:

• How to position the brand in the current "space of competitive images" to boost the brand potential and market share?
• What are the specific brand’s strengths that are behind its preference? What are the brand’s weaknesses? What characteristics could enrich the current brand image?
• What are additional psychological and rational advantages that shape purchasing behavior?

Target^®Positioning methodology is characterized by the diversity of applied techniques (qualitative and quantitative methods, specialist seminars, and multivariative data analyses).