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 Tuesday, 6 January 2009
       
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Market of bank services


Research objectives

The present research is aimed at getting regular and efficient information about the state of the market of bank services for individuals in Ukraine. The research on the bank service market is conducted under the single licensed method FMDS (Financial Market Data Service) Personal. This method is applied by all the companies within GfK group in Central and Eastern Europe.

Research approach
  • Monthly survey of 1000 respondents aged 18 years and over throughout Ukraine
  • Route sample, quota by age, sex, region and settlement size
  • Annual sample includes all Ukrainian cities with population over 50,000
  • The survey involves the method of face-to-face interview at respondents home
Outputs

We offer three options of buying the outputs of the bank service market research in 2007 year. All outputs are provided in electronic format in Ukrainian and/or English.

OPTION 1. MONTHLY MONITORING

Research outputs:
  • Every month – data update in tracking software DataViewer and in SPSS;
  • Every quarter – brief report in PowerPoint (the first quarter of 2007 includes data of February and March.)
  • Every quarter – data distribution tables in Excel by such parameters as age, sex, education, occupation, living standards, residing region, settlement size, main bank, segment;
  • Annual analytical research report in PowerPoint;
  • Data distribution tables in Excel for a year by such parameters as age, sex, education, occupation, living standards, residing region, settlement size, main bank, segment;
  • Presentation of annual report in Kyiv (if required).
Cost of Option 1
  • Price of data package for 2007 year – 48 000 UAH (VAT incl.), if payment is effected from Ukraine or 8 000 EUR, if payment is made from abroad.

The buyers of the present package are offered 50% discount for purchasing data on insurance market research for 2007 year; data on telecommunication service research are provided free of charge.

OPTION 2. QUARTERLY MONITORING

Research outputs:
  • Every quarter – brief report in PowerPoint;
  • Every quarter – data distribution tables in Excel by such parameters as age, sex, education, occupation, living standards, residing region, settlement size, main bank, segment;
  • Every quarter - data update in tracking software DataViewer and in SPSS;
  • Annual analytical research report in PowerPoint;
  • Data distribution tables in Excel for a year by such parameters as age, sex, education, occupation, living standards, residing region, settlement size, city, main bank, segment;
  • Presentation of annual report in Kyiv (if required).
Cost of Option 2
  • Price of data package for 2007 year – 39 000 UAH (VAT incl.), if payment is effected from Ukraine or 6 500 EUR, if payment is made from abroad.

The buyers of the present package are offered 25% discount for purchasing data on insurance market research for 2007 year and 50% discount for purchasing data on telecommunication service research for 2007 year.

OPTION 3. ANNUAL REPORT

Research outputs:
  • Annual analytical research report in PowerPoint;
  • Data distribution tables in Excel by such parameters as age, sex, education, occupation, living standards, residing region, settlement size, city, main bank, segment;
  • Presentation of annual report in Kyiv (if required).
Cost of Option 3
  • Price of data package for 2007 year – 24 000 UAH (VAT incl.), if payment is effected from Ukraine or 4000 EUR, if payment is made from abroad.
  • We offer 10% discount for banks which are not included in TOP-10 by assets.

CONTACT PERSON: Iryna Ippolitova , Senior Researcher, Finance, Services Research.