Regular Study of Insurance Services Market of Ukraine (IMDS)

Research objectives

The following questions are to be answered as a result of the research:

• awareness (unaided and aided) of insurance companies (IC) brands
• awareness of IC advertising
• shares of companies in the insurance services market
• attractiveness IC (potential share of the IC market)
• awareness of insurance services
• importance of insurance services
• usage of insurance services (represented by IC)
• intentions regarding usage of insurance services
• loyalty to the main IC
• evaluation of the main IC image/reputation
• satisfaction with specific aspects of cooperation with the main IC
• barriers to the main IC change
• preferences of different channels of selling insurance services
• information sources about insurances services and IC

The research is done using a unified methodology IMDS (Insurance Market Data Service) employed by the GfK Group in all the countries of the Central and Eastern Europe.

«Face-to-face» interviews based on the GfK Ukraine Omnibus. Under the GfK Ukraine Omnibus, 1000 respondents aged 15-59 are be interviewed from the national representative sample. The «Regular Insurance Services Market Research» involves two Omnibus waves.

We analyze the respondents’ answers by the following characteristics:

• By key socio-demographic indicators (age, gender, professional status, living standards, region of residence, size of settlement)
• By the main insurance company of the respondent
• By segments, applying the specific method of cluster analysis based on specifics of attitude to IC services

• Analytical research report + distributions tables + data file

All research outputs are delivered in electronic format in English and/or Ukrainian.

1. Key findings
3. Methodology and sample description
5. Awareness of, business relations with, appeal of ICs
• Awareness of ICs and their advertising
• Business relations with ICs
• Client attraction/loss by ICs
• ICs appeal
• Potential market shares of ICs
6. Loyalty to and satisfaction with ICs
• Loyalty to the main IC
• Importance of and satisfaction with characteristics of the IC СК
7. IC services usage
• Usage of and intentions to use service
• Importance of specific IC services
8. Profile of different client groups
• Regional specifics
• Specifics of services usage in settlements of different size
• Specifics by living standards
• Specifics by age and gender
• Specifics by different services users segments

• The cost of the second wave of the regular research of the market for insurance services for personal clients is EUR 3 100.

CONTACT: Iryna Ippolitova , Researcher, Finance, Services Research.