GfK: Growth from Knowledge
 
 Tuesday, 6 January 2009
       
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Research methods
       
Customized research
 

Complex research of markets and sectors of the economy


Complex research answers the following questions:

  • Assessment of market volumes

  • Market competition analysis:

    • Competitive strategies of big players;
    • Sector concentration rate;
    • Influence of supplier;
    • Buyers impact;
    • Import-side threats;
    • Substitute-side threats;
    • Market entry and exit barriers
    • State policy impact

  • Demand analysis

    • Development trends for consumer sectors;
    • Needs analysis;
    • Analysis of market segments.

  • Price analysis:

    • Differences in prices;
    • Price dynamics.

  • Development forecast:

    • Forecast of macroeconomic indicators (GDP, inflation, exchange rate, loan interest rates);
    • Forecast for production in the sector;
    • Development forecast for consumer sectors;
    • Price forecast.

  • Conclusions and recommendations:

    • Is there a place for a new player in the market?
    • Is it feasible to expand capacities under the existing level of competition and demand?
    • What market segments are the most attractive?
    • What market entry strategy to choose?

CONTACT: Tetiana Sytnyk, Head of B2B and Strategic Research