Typically, companies make very considerate decisions about purchasing products or services, comparing characteristics of competing products. This challenges producers of B2B goods and services – what product characteristics are the most important for consumers? Possessing this information, the producer will be able to win in the competitive environment, having minimized the costs at the same time.

In order to accomplish this task we suggest the method GfK Attributor.

CONTACT: Maksym Mashliakivsky, Head of Consumer Goods Research