Each household keeps a dairy noting absolutely all purchases made by all the family members. Diaries are collected by interviewers once a week. Diaries contain information about purchased products: brand, producer, weight, quantity, pack type, price, date and place of purchase. The household panel covers all POS both new retail chains BILLA, Metro, COSMO, DC, etc., and wholesale markets/bazaars, kiosks, stalls, etc. Information is regularly entered into the data base. The control program and other independent methods (network of independent controllers) minimizes the probability of error. The research is grounded on international standards (GfK Holding) which allows to compare the results obtained from different countries.

PRODUCTS

61 groups of products under ConsumerScan research comprises the following:

Cleaning and washing products
Personal hygiene products
Beverages
Foodstuffs

REPORT

Standard reports (Market Tracking) will help answer the following questions:

What is the total market size and what share does the Client holds in it?
Who are the key market players?
Are prices competitive?
How many people buy the specific product/brand?
What are the market trends?
What POS are the most popular?
Who are the main buyers for the Client’s and competitors’ products?

The report content is tailored to meet the Client’s needs. Upon the Client’s request data may be delivered in a special format (Oracle Sales Analyzer).

We also offer Special Analyses (Consumer Diagnostic), based on the panel research data and providing the Client with the following information regarding the consumer behavior:

Is the product bought once or several times?
How often do they buy it?
Are product users regular or occasional?
What other brands do consumers buy together with the Producer’s brand? What is the brand loyalty rate?
What brands contributed to the loss or gain in additional sales volumes of the Producer’s brand? Who are the brand’s key competitors?
What brands won buyers from the Producer’s brand?

ConsumerScan data allow to:

Craft the right marketing and advertising policy
Set a successful price strategy
Devise an effective and best-timed advertising promo
Measure the loyalty rate and degree of buyer demand satisfaction
Minimize risks related to the market launch of a new product/brand

For more detail on the GfK ConsumerScan , go to www.gfkcs.com

CONTACT: Marina Zabarilo, Head of GfK Ukraine ConsumerScan