Product usage and attitudes (U&A);
Information about consumer habits and behaviour related to the product / group of products;
Product, concept, pack and price test/market launch;
Best product choice / current product upgrade;
Marketing strategies;
Continuous tracking of specific market segments, trends and market changes;
Retail product availability and price monitoring;
Analysis of statistical data/secondary information;
Regular monitoring of your brand and competitor brands indicators;
Regular ad efficiency monitoring;
Ad satisfaction monitoring;
Identification of the strongest and most memorable/weakest and most irritating ad elements;
Versatile social, political and ecological issues.

Research methods and types:

Focus group discussions, in-depth interviews, face-to-face interviews, CATI, CAPI, hall test, product test and central location technique, content analysis, OMNIBUS, tracking research, consumer panel, TV panel and non-foods retail outlet panel. All research is done in accordance with ICC/ESOMAR international norms for marketing and sociological research.

Все исследования выполняются в соответствии с международными нормами проведения
маркетинговых и социологических исследований ICC/ESOMAR.

Special equipment:

Kyiv and Lviv offices are fully equipped for qualitative research (including one-way mirror room). FGDs in other cities can be followed with the help of video link.