GfK LoyaltyPlus offers an effective assessment of the strengths and weaknesses of all customer-client interfaces, thereby providing the client with an effective strategic tool in the management decision process to optimize customer satisfaction and customer loyalty.

GfK LoyaltyPlus is a research-based service tool integrating measurement, implementation of customised improvement programs — consisting of qualitative and quantitative methods of market research — as well as business consulting with profound experiences in various business branches.

Our slogan: «Consulting based on research»

Questions Answered

GfK LoyaltyPlus is essential for the development of an effective improvement management:

How to measure customer satisfaction with all business performances and processes
How to evaluate all other influential factors and aspects — i.e. image and ad hoc influences — which determine attitudes and therefore behavior
How to measure the most important influencing business performance factors of customer loyalty
How to set priorities in order to effectively increase customer loyalty

Competitive Advantages

Actionability: Translation of the survey results into measures of improvement
Action portfolio: Provision of clear answers for setting priorities in order to effectively increase customer loyalty
Strategic factor: Clear orientation of the study design on the increase of the company's success

Related Service Tools

GfK LoyaltyPlus parts:

GfK LoyaltyPlus Customer Value: To determine the monetary value of your customers.
GfK LoyaltyPlus Employee Motivation: To guide staff training and motivational programs.

International

Successful international implementation of the instrument, also with multi-country projects («international roll-out»)