Corporate news and press releases

Consumer view of the market for homecare products

17/07/2007

According to the data of the ConsumerScan run by GfK Ukraine, homecare products consumption displayed the following trends in 2006: as in the previous years, in 2006 Ukrainian households spent their budgets mostly for machine-wash and hand-wash detergents; simultaneously, dish-washing products make up a significant share of household expenses for homecare products; the majority of total household expenses go for products of international homecare producers (Procter&Gamble, Henkel); compared to 2005, the highest growth rate for expenses for homecare products in 2006 is observed in West, Center, North, and especially Kyiv City.
CONSUMER VIEW OF THE MARKET FOR HOMECARE PRODUCTS

• Back to list of news articles.
• Back to main page.