Corporate news and press releases

Major domestic appliances market: what were the outcomes for 2007?

11/02/2008

According to the results of the durables sales monitoring carried out by GfK Ukraine, as part of the retail technology panel in 45 cities with populations of 100 000 or more, we found the following trends in the domestic appliances market in 2007. Overall, the market for major domestic appliances picked up an additional 8.6% in volume and 17.3% in value. However, when compared to 2006 indicators, we see that the growth rate has decreased somewhat. Growth was fueled by higher demand for fridges and cookers, while the sales volume of washers dwindled compared to 2006. Greater demand was seen for more expensive models of major domestic appliances. At the same time, Ukrainian appliance buying patterns evened out over the entire year, whereas, in 2006, December was the hottest shopping month.

MAJOR DOMESTIC APPLIANCES MARKET: WHAT WERE THE OUTCOMES FOR 2007?