Corporate news and press releases

Comparison of retailers increasingly important when buying online

13/06/2007

The number of consumers who search the Internet for information before making purchases has risen by 8% to 29.5 million compared with the previous year. In the case of travel services particularly, up to 70% of purchase decisions by online users are influenced by the Internet. Information on the comparison of retailers in pre-purchase research recorded the strongest rise on the previous year – according to current results from the ENIGMA GfK Online Shopping Survey.
COMPARISON OF RETAILERS INCREASINGLY IMPORTANT WHEN BUYING ONLINE

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